In the face of so much change and uncertainty, it can be hard to tap into the fun and creativity that we used to take for granted. These unprecedented times call for some precedented tips, which Alex had a chance to share with the audience of CTV Morning Live. Make Time for Collaboration In [...]
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Staying in one place for at least two months has meant different things to everyone. But despite the disruption to their lives and their static location, artists still got busy creating. Some are making works that respond directly to the current times; others are using the unexpected spare time to work on projects that [...]
In marketing, the most effective way to create distance from your competition is to set your sights on a “competitor” in a completely different industry. The goal here is to find a new source of inspiration and a new standard of innovation to which you can aspire, rather than slipping into a me-too mindset [...]
A few months ago, Lindsay Arakawa left her job as Senior Creative Social Strategist at Refinery29 to move to Japan. During her time at Refinery29, she helped the media company build a distinctive narrative on social by establishing a strong voice that resonates with millennials. Now, she has embarked on her Eat, Pray, Love [...]
At first glance, Hiller Goodspeed’s drawings may look simple, easy to interpret and straightforward, which is part of where the beauty of his work lies. Through his palatable, intentional work, Hiller communicates important messages of self-appreciation and self-sufficiency. His playful drawings have become popular memes for emotional expression and embracing your individuality. Recently, [...]
We were lucky to tour the facilities at Princess Auto’s HQ in Winnipeg recently and were floored by how much their marketing team handles in-house. They’ve built a production studio to meet their own video needs, and a dedicated staff member is solely responsible for augmenting user-generated content, which primarily celebrates really amazing DIY [...]
Last week, Strategy Magazine announced the nominations for the Public Service category of its AToMiC Awards. We were thrilled to see that our Locked Out of Life campaign for the Cerebral Palsy Association of Manitoba and Public Interest Law Centre made the shortlist. As an agency in its infancy (at just over a year [...]
When you are looking for new answers into new questions, it is knowledge itself that blocks purpose. It is knowledge that creates real ignorance, just as wealth creates poverty. Knowledge creates real ignorance. Every time a new discovery is made, enormous new areas of ignorance are opened up.” – Marshall MacLuhan Seniority and [...]
Most of the people reading this blog will have active execution ceilings as well as active innovation ceilings. You’ve likely got someone outside your office door telling you that you need to be more creative, that you’ve got to do more to move the needle and innovate. In addition, you’ve probably got someone [...]
We publish whitepapers in which we delve into topics of marketing, creativity, and innovation. In the previous edition, titled Please Watch Your Head, we explored how innovation and execution ceilings are affecting your team’s creativity. This time, we tackled the idea of differentiation and how you can get ahead of the game. It is easy [...]