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Taking a Page Out of Our Own Book (Literally!): Competing with Someone We Admire

In marketing, the most effective way to create distance from your competition is to set your sights on a “competitor” in a completely different industry. The goal here is to find a new source of inspiration and a new standard of innovation to which you can aspire, rather than slipping into a me-too mindset [...]

2021-08-31T12:17:24-06:00May 28th, 2020|Our Thinking|

Creative Crush: Hiller Goodspeed

At first glance, Hiller Goodspeed’s drawings may look simple, easy to interpret and straightforward, which is part of where the beauty of his work lies. Through his palatable, intentional work, Hiller communicates important messages of self-appreciation and self-sufficiency. His playful drawings have become popular memes for emotional expression and embracing your individuality.   Recently, [...]

2022-01-24T22:30:09-06:00April 11th, 2019|Creative Crush|

Meet the Marketer: Dave Matthes of Princess Auto

We were lucky to tour the facilities at Princess Auto’s HQ in Winnipeg recently and were floored by how much their marketing team handles in-house. They’ve built a production studio to meet their own video needs, and a dedicated staff member is solely responsible for augmenting user-generated content, which primarily celebrates really amazing DIY [...]

2022-01-24T22:30:11-06:00January 24th, 2019|Creative Crush, Meet the Marketer|

Locked Out of Life Campaign Makes the Shortlist for a National Advertising Award

Last week, Strategy Magazine announced the nominations for the Public Service category of its AToMiC Awards. We were thrilled to see that our Locked Out of Life campaign for the Cerebral Palsy Association of Manitoba and Public Interest Law Centre made the shortlist.   As an agency in its infancy (at just over a year [...]

2022-01-24T22:30:11-06:00January 22nd, 2019|News & Events|

Listen to the New Blood

When you are looking for new answers into new questions, it is knowledge itself that blocks purpose. It is knowledge that creates real ignorance, just as wealth creates poverty. Knowledge creates real ignorance. Every time a new discovery is made, enormous new areas of ignorance are opened up.” – Marshall MacLuhan   Seniority and [...]

2022-02-01T11:53:41-06:00November 29th, 2018|Our Thinking|

How to Create Distance from Your Responsibilities

Most of the people reading this blog will have active execution ceilings as well as active innovation ceilings. You’ve likely got someone outside your office door telling you that you need to be more creative, that you’ve got to do more to move the needle and innovate.   In addition, you’ve probably got someone [...]

2022-01-24T22:30:12-06:00October 31st, 2018|Our Thinking|

Strategies for Creating Distance from Your Competition

We publish whitepapers in which we delve into topics of marketing, creativity, and innovation. In the previous edition, titled Please Watch Your Head, we explored how innovation and execution ceilings are affecting your team’s creativity. This time, we tackled the idea of differentiation and how you can get ahead of the game. It is easy [...]

2022-01-24T22:30:12-06:00October 24th, 2018|Our Thinking|
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