Need a new search?

If you didn't find what you were looking for, try a new search!

Study: Building a Lasting Brand for Event Recall Year After Year

The United Way GenNext Summit is an annual, one-day development and networking conference organized by the United Way. Held in cities across the country, the GenNext Summit is an opportunity for Canada’s next generation of leaders to gather, listen, discuss, challenge and be inspired.   In Winnipeg, the GenNext Summit brings together over 300 [...]

2022-06-29T17:20:37-06:00October 30th, 2019|Case Studies|

Study: How Do You Give Fresh Life to a Brand Without Overhauling It?

Kensington Homes has been in Winnipeg since 1972. They have an established brand with a reputation for caring about homeowners. One of their strongest marketing assets is positive word-of-mouth—a good referral is important in any industry, but is especially so in the real estate industry where customers are often making the largest investment of [...]

2022-06-29T17:23:57-06:00August 3rd, 2019|Case Studies|

Study: Define a Company’s Brand by Telling Its Story

The general public often has pre-conceived notions about insurance companies. That view is one that is highly corporate and inflexible. Ask the average person their thoughts on the insurance industry in general and the answer is frequently a recount of a frustrating previous experience.    Johnston Group, however, is a different kind of insurance company. Yet, their branding reflected the industry in general rather than what makes them different, which is that they are [...]

2022-06-29T17:45:45-06:00June 6th, 2019|Case Studies|

Study: Can a Field of Practice Also be a Brand?

The Canadian Kinesiology Alliance (CKA) is a non-profit corporation that advocates and promotes the advancement of the profession of kinesiology in Canada. It is the unifying voice for kinesiology in Canada and represents nine provincial kinesiology associations and over 4,000 affiliated Kinesiologists. Their goal is to push the science of kinesiology forward.   Understanding the Challenge As [...]

2022-06-29T17:34:11-06:00May 28th, 2019|Case Studies|

Study: Rebranding Can Mean Being Unapologetically Different

Established in 1901, Winnipeg’s Balmoral Hall School (BH) has been inspiring girls’ imagination and courage to excel, to reach, to learn and to care. When it opened almost 120 years ago, it was one of the few options for a girl’s education and quickly became the most prestigious school west of Toronto. [...]

2022-11-18T10:35:13-06:00May 13th, 2019|Case Studies|

Meet The Marketers: Beeproject Apiaries

If you live in Winnipeg, you’ve definitely seen the Beeproject Apiaries honey jars at your favorite coffee shop. What started as an experiment has now turned into a community-based business that combines urban beekeeping, education, and community engagement. Chris and Lindsay, the husband and wife duo behind Beeproject Apiaries, started their business with only [...]

2022-01-24T22:30:09-06:00April 4th, 2019|Creative Crush|

Meet the Marketer: Dave Matthes of Princess Auto

We were lucky to tour the facilities at Princess Auto’s HQ in Winnipeg recently and were floored by how much their marketing team handles in-house. They’ve built a production studio to meet their own video needs, and a dedicated staff member is solely responsible for augmenting user-generated content, which primarily celebrates really amazing DIY [...]

2022-01-24T22:30:11-06:00January 24th, 2019|Creative Crush, Meet the Marketer|
Go to Top