Hold the Telly-phone!
We’ve picked up one Gold Telly and three Silver Telly Awards for our videos made in collaboration with ROBINSON and Cerebral Palsy Association of Manitoba.
ROBINSON’s promotional launch of its e-Commerce site, robinsonco.ca, was at the top of its category in Online Commercials, earning a Gold Telly.
Crediting faucets and light fixtures as the “rhythm section” of a home, the concept “Home, at Your Own Pace” spoke to the various lifestyle paces of ROBINSON’s target audiences. The master video reflected their various home experiences, while short videos isolated by demographic were served digitally to a lookalike audience. By launching the campaign with brand-focused messaging, then moving into products, ROBINSON was able to form a presence in new markets in Canada, driving both awareness and sales in new regions.
The Cerebral Palsy Association of Manitoba (CPMB)’s video, “Sharing Hope in Self-Isolation,” struck a chord to earn three Silver Tellys for Social Video in the Public Service & Activism, Social Impact and Diversity & Inclusion categories.
When social distancing and self-isolation measures were introduced to many Manitobans back in March, we saw an opportunity to remind the world that many people with disabilities deal with isolation and loneliness every day. This isolation is both social and systemic – due to the limited number of government-funded care hours they can access per week, which had further restrictions due to COVID-19.
While advocacy and awareness of this injustice was the main goal, it was accomplished by putting people with disabilities in the spotlight, sharing empathy for others experiencing separation from their social lives for the first time.
The video features four people with cerebral palsy sharing their experience with self-isolation along with words of encouragement to everyone else who was new to the feeling. The video, promoted through CPMB’s Facebook account, has been viewed more than 82,000 times and has been featured in a number of Winnipeg news outlets to continue the conversation of disability rights and improving access to care services.
We’re so honoured to share this award with these folks and all the videos’ contributors, and to be recognized among 13,000+ international submissions. Thank you to ROBINSON, Cerebral Palsy Association of Manitoba and Public Interest Law Centre for making this work possible.
The Telly Awards honour the best in video and television across all screens, spanning five continents. Each year, it receives tens of thousands of entries from around the world. The entries are judged by more than 200 leading experts from advertising agencies, production companies and major television networks – reflecting the multi-screen industry the awards celebrate.